It's a Boo Bou

Caribou has a new design, and a live-out-loud cup to go along with it. As Caribou Coffee seeks to "leap" toward the future with their new design, they illustrate the common trend in coffeehouse culture to sell more than just coffee.

Perhaps I'm too traditional in approaching my coffee, but I already miss the old Caribou. There was something whimsical about a coffee shop not only named after a large mammal but unafraid to stamp the leaping mascot all over their packaging, but now our old northern friend looks more like a cross between a coffee bean and an Olympic logo.

To top off the new transition, the new coffee cups "talk" as well. The design is cliche cluttered. With advice like "pour yourself a cup of karma" and "plant lots of trees." Caribou is right about one thing, however: "life is short." So we shouldn't have to waste it reading our coffee cups.

The good news is Caribou still makes a good cup of coffee, and if you adopt one their cliches, you can close your eyes, "savor every sip" and pretend that nothing has changed.